Using adjectives and adverbs to sell more daily specials
Today’s special is…
As a restaurant owner or chef, you spend a great deal of time creating the daily special. If you would like your wait staff/servers to sell more, teach them the fine art of using adjectives and adverbs.
For instance, “Today’s special is fish tacos for $11.99.”
Teach your staff to use more tempting and expressive language, such as, “Today’s special is Caribbean style fish tacos. Lightly breaded haddock filets are served on flour tortillas topped with a sweet mango salsa and contrasted with a chipotle sauce that is not too spicy but just enough to turn on your taste buds.”
Want to turn up the sales a bit more?
Customers will often ask if the sever recommends the special.
Make sure they try a taste of it before their shift begins so they can add their own opinion, a good one, of course.
If you need some assistance training your staff on selling more daily specials or seasonal promotional drinks and dishes, contact me for more ideas.
Business Coaching makes money, when it’s done right.
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