Using adjectives and adverbs to sell more daily specials
Today’s special is…
As a restaurant owner or chef, you spend a great deal of time creating the daily special. If you would like your wait staff/servers to sell more, teach them the fine art of using adjectives and adverbs.
For instance, “Today’s special is fish tacos for $11.99.”
Teach your staff to use more tempting and expressive language, such as, “Today’s special is Caribbean style fish tacos. Lightly breaded haddock filets are served on flour tortillas topped with a sweet mango salsa and contrasted with a chipotle sauce that is not too spicy but just enough to turn on your taste buds.”
Want to turn up the sales a bit more?
Customers will often ask if the sever recommends the special.
Make sure they try a taste of it before their shift begins so they can add their own opinion, a good one, of course.
If you need some assistance training your staff on selling more daily specials or seasonal promotional drinks and dishes, contact me for more ideas.
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