Today Special is…?

Using adjectives and adverbs to sell more daily specials

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Today’s special is…
As a restaurant owner or chef, you spend a great deal of time creating the daily special. If you would like your wait staff/servers to sell more, teach them the fine art of using adjectives and adverbs.

For instance, “Today’s special is fish tacos for $11.99.”

Teach your staff to use more tempting and expressive language, such as, “Today’s special is Caribbean style fish tacos. Lightly breaded haddock filets are served on flour tortillas topped with a sweet mango salsa and contrasted with a chipotle sauce that is not too spicy but just enough to turn on your taste buds.”

Want to turn up the sales a bit more?
Customers will often ask if the sever recommends the special.
Make sure they try a taste of it before their shift begins so they can add their own opinion, a good one, of course.

If you need some assistance training your staff on selling more daily specials or seasonal promotional drinks and dishes, contact me for more ideas.
Business Coaching makes money, when it’s done right.

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Nepotism?

Promoting from within is a great idea when a company, organization, or school System is humming along properly with all systems functioning as they should. This shows that culture and climate have been integrated properly up and down the line.

BUT (huge ‘but’ here), when things are not running smoothly, there is absolutely no reason to promote a bad culture further up the ladder. The Peter Principle comes into play when a failing company promotes from within during a time when the culture is not conducive to growth and profitability.

“According to the Peter Principle, every position in a given hierarchy will eventually be filled by employees who are incompetent to fulfill the job duties of their respective positions.” Read more: Peter Principle http://www.investopedia.com/terms/p/peter-principle.asp#ixzz4t2ss7wci 

When a company needs to makes changes, it is often best to hire from the outside to change the culture and climate. This can be done by hiring for open leadership positions, creating new leadership positions, moving people around, or hiring a coach to redirect the culture and effect positive climate change.

If your company is looking for a change in culture and climate, and you want to make sure that you move in the best direction, contact me for an analysis of your corporate structure and culture. Let’s make sure you put the right people in the right places where they be the most productive.

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